Description: In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.
Source: Socialmediaexaminer.com – video report
Date: June 15, 2012
Questions for Discussion:
- Evaluate Aetna’s strategic use of social media?
- What other things could they be doing with social media to improve operations?