Description: Cereal marketers have worked out a sophisticated way to get children to pay attention to kids’ cereal in the grocery aisle: the old “loooook into my eeeeyes” method.

Source: Businessweek.com

Date: Apr 02, 2014

Link: http://www.businessweek.com/articles/2014-04-02/is-capn-crunch-staring-straight-into-your-child-s-soul#r=hpt-ls

Questions for Discussions:

• Summarize the research claims presented in this report.
• What do you think about their validity and real value to marketing managers?
• Is there something unethical about this strategy, in your opinion?