Description: In brand strategy, short-term retail may not be so temporary after all.

Source: Fortune.com

Date: Apr 18, 2014

Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River

Questions for Discussions:

• Describe the business model of short-term retail rentals.
• For which businesses does this service make sense? Why?