Description: Lego debuts a set of professional women characters after receiving criticism from a 7-year-old for gender bias.
Source: CNNMoney.com – video report
Date: Aug 22, 2014
Link: http://money.cnn.com/video/news/2014/08/19/professional-women-legos.cnnmoney/index.html
Questions for Discussions:
- Why do you think it took this long for Lego management to introduce modern role models for girls?
- What other strategic changes might result in dramatic improvements to sales?