Description: Content marketing remains an area of rampant expansion. Survey after survey suggests continued investment in coming years, with a majority of respondents indicating regular annual spending increases, according to a new eMarketer report, “B2B Content Marketing: Finding Satisfaction Beyond the Lead.”

Source: eMarketer.com

Date: Sep 05, 2014

Link: http://www.emarketer.com/Article/Why-Your-B2B-Content-Marketing-May-Not-Working/1011174/3

Questions for Discussions:

• What does this report say about the KPIs sought by management and the reality of what can be delivered?
• What can management do about the gaps in knowledge?