Description: For any major retailer, nailing the right holiday season product inventory is essential. That’s why Wal-Mart turns to kids between 18 months and 12-years old. Today, the big-box giant releases the results of its “Chosen By Kids” survey. Bloomberg’s Julie Hyman went to Dallas to see what the kids liked best.

Source: Bloomberg.com – video report

Date: Sep 10, 2014

Link: http://www.bloomberg.com/video/best-toys-for-christmas-wal-mart-s-chosen-by-kids-event-JaklIEm5RUWf~9Jyrj8c1g.html

Questions for Discussions:

• What does this report suggest about the importance of the customer-management relationship?
• Why is this sort of research superior to following Wal-Mart’s buyers’ opinions?