ARTICLE SUMMARY: This week the world mourns the passing of another television giant. Unlike Walter Cronkite, Don Hewitt worked behind the scenes at CBS. Those that knew him, claim that many standard practices in television news reporting were innovations introduced by Hewitt.
- What are some of the ways the environment at CBS might have allowed Don Hewitt’s creativity to flourish?
- How would you classify the business innovations of Don Hewitt?
- What type of change best describes the achievements of Don Hewitt? Referring to Figure 10.2, what are some of the characteristics that allowed Hewitt to be so successful?
SOURCE: B. Keveney, “Don Hewitt’s Career Highlights Were TV’s As Well” USA Today (Retrievable online at http://www.usatoday.com/life/television/news/2009-08-19-hewitt-highlights_N.htm; for additional reference, see http://www.usatoday.com/life/television/news/2009-08-19-hewitt-obit_N.htm)
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