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Microsoft CEO Steve Ballmer announced the promotion of three high-level company executives last week. The moves were made in response to two key departures from the high tech giant. Kurt DelBene, Don Mattrick, and Andy Lees will run the Office, interactive entertainment, and mobile communications divisions.

QUESTIONS:

M1. High technology organizations rely heavily on innovation. In what ways do the promotions of DelBene, Mattrick, and Lees enhance the creative work environment of Microsoft? What characteristics of innovative organizations do the promotions reinforce?

M2. What type of innovation is represented by Microsoft products?

M3. What type of change is represented by promoting leaders from within the company?

SOURCE: N. Wingfield, “Microsoft Fills Executive Gaps,” Wall Street Journal (Retrievable online at http://online.wsj.com/article/SB10001424052748704029304575526142910565712.html)

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