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Rosetta Stone, maker of software by the same name, has grown from a small, family-run business into a publicly-traded company under the leadership of CEO Tom Adams. Adams is multi-lingual and credits his experience learning languages beginning at age 10 with taking the company to the next level.


1. In terms of talent, discuss what makes Tom Adams an effective CEO for Rosetta Stone.

2. What is the impact of globalization on a company like Rosetta Stone?

3. Identify the advantages Rosetta Stone has over conventional language acquisition training.

4. On an individual level, how would using a product like Rosetta Stone help your career? In what way does acquiring a new language make you a portfolio worker?

SOURCE: C. Jones, “Rosetta Stone CEO Wants to Teach the World to Talk,” USA Today (Retrievable online at

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