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Rosetta Stone, maker of software by the same name, has grown from a small, family-run business into a publicly-traded company under the leadership of CEO Tom Adams. Adams is multi-lingual and credits his experience learning languages beginning at age 10 with taking the company to the next level.

QUESTIONS:

1. In terms of talent, discuss what makes Tom Adams an effective CEO for Rosetta Stone.

2. What is the impact of globalization on a company like Rosetta Stone?

3. Identify the advantages Rosetta Stone has over conventional language acquisition training.

4. On an individual level, how would using a product like Rosetta Stone help your career? In what way does acquiring a new language make you a portfolio worker?

SOURCE: C. Jones, “Rosetta Stone CEO Wants to Teach the World to Talk,” USA Today (Retrievable online at http://www.usatoday.com/money/companies/management/profile/2010-11-08-rosettaCEO08_CV_N.htm)

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