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Description: Sweet Loren’s Cookies is a provider of organic cookie dough. Loren Brill’s own battle with cancer inspired the launch of the company.

Source: USAToday.com

Questions for discussion:

  1. Compare Loren Brill to the entrepreneurs profiled in the section Who Are the Entrepreneurs. Does her story parallel any of those individuals? In other words, does she seem like entrepreneur material?
  2. How does Ms. Brill’s successful battle with cancer speak to the attitudes and personal characteristics associated with entrepreneurs?
  3. After watching the video, how would you advise Ms. Brill? What issues might limit her ability to succeed?
  4. In what stage of the life cycle is Sweet Loren’s Cookies? What will she need to do to make it to the next stage?

 

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