Description: Cleveland-based entrepreneur Tom Lix found a way to produce quality whiskey in a fraction of the normal time. He sees this as one step toward restoring the balance of trade between the United States and foreign competitors.
Source: T. Breckenridge, “Startup Company’s Speedier Process for Making Whiskey Could Life Cleveland’s Spirits,” The Plain Dealer
Date: July 22, 2010
Questions for discussion:
- Conduct a SWOT analysis for Cleveland Whiskey. How does your analysis look? Is Mr. Nix positioned for success?
- Using Porter’s Five Forces Model, analyze the distilled spirits industry. Is this an attractive industry for Cleveland Whiskey? Why or why not?
- The article characterizes what Mr. Nix is doing as innovation. What do you think? What type of business innovation might this be?
- What innovation roles does Mr. Nix fulfill?