Description: In Asian countries and some parts of the Middle East, fast food giants McDonald’s and Yum Brands see rising sales from delivery, not restaurant dining.
Source: J. Jargon, “Asia Delivers for McDonald’s,” Wall Street Journal
Date: December 13, 2011
Article Link: http://online.wsj.com/article/SB10001424052970204397704577074982151549316.html
Questions for discussion:
- Discuss what global management means for companies like McDonald’s and Kentucky Fried Chicken. Be sure to consider how (and why) these companies are adapting their traditional western business model.
- Is cultural intelligence important in developing these new business models? Why or why not?
- What level of strategy does delivery represent for Yum Brands? Can you argue for more than one level?
- What operating objectives would you associate with this growth strategy?
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