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Description: In Asian countries and some parts of the Middle East, fast food giants McDonald’s and Yum Brands see rising sales from delivery, not restaurant dining.

Source: J. Jargon, “Asia Delivers for McDonald’s,” Wall Street Journal

Date: December 13, 2011

Article Link: http://online.wsj.com/article/SB10001424052970204397704577074982151549316.html

Questions for discussion:

  1. Discuss what global management means for companies like McDonald’s and Kentucky Fried Chicken. Be sure to consider how (and why) these companies are adapting their traditional western business model.
  2. Is cultural intelligence important in developing these new business models? Why or why not?
  3. What level of strategy does delivery represent for Yum Brands? Can you argue for more than one level?
  4. What operating objectives would you associate with this growth strategy?

 

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