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Description: Our Weekly Read column features Fortune staffers’ and contributors’ takes on recently published books about the business world and beyond. We’ve invited the entire Fortune family — from our writers and editors to our photo editors and designers — to weigh in on books of their choosing based on their individual tastes or curiosities. In this installment, reporter Daniel Roberts reviews Who Cares Wins, a new take on corporate social responsibility and social media by senior advertising executive David Jones.


Date: 02/03/2012


Questions for discussion:

  • Summarize the commentary on the book.
  • What is your position on these issues?

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