Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Style blog Cupcakes and Cashmere has become a destination for fashionistas from around the world. Wendy Bounds talks to founder and author Emily Schuman about the secrets behind her success.

Source: Marketwatch.com – video report

Date: 02/14/2012

Linkhttp://www.marketwatch.com/video/asset/bringing-the-right-recipe-to-style-blogging/24FBE84B-43FB-4C7F-9A5D-AF93E71BDACF

Questions for discussion:

  • Why is Emily Shuman a success?
  • What lessons are presented to entrepreneurs looking to blogging as a strategic tool for building their businesses?
  • Have a look at http://cupcakesandcashmere.com/ and describe what you think is good and perhaps not so good?

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