Description: Style blog Cupcakes and Cashmere has become a destination for fashionistas from around the world. Wendy Bounds talks to founder and author Emily Schuman about the secrets behind her success.
Source: Marketwatch.com – video report
Questions for discussion:
- Why is Emily Shuman a success?
- What lessons are presented to entrepreneurs looking to blogging as a strategic tool for building their businesses?
- Have a look at http://cupcakesandcashmere.com/ and describe what you think is good and perhaps not so good?