Description:  eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.

Source:  eMarketer.com

Date: 02/13/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

• What does this research suggest to marketing managers, from a strategic planning point of view?
• How might this affect HR decisions?
• Do you think this phenomenon will affect overall advertising planning in the future?