Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.
Questions for discussion:
- What does this research suggest to marketing managers, from a strategic planning point of view?
- How might this affect HR decisions?
- Do you think this phenomenon will affect overall advertising planning in the future?