Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?
Source: CNNMoney.com – video report
Date: 02/17/2012
Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/
Questions for discussion:
- Explain the sudden financial changes to the various businesses mentioned in the report.
- Do you think this phenomenon can last?
- What strategic plans would you recommend to the various businesses mentioned?
- What should they be concerned with?
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