Posted by & filed under International Business, Management.

Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes.

Source:  USAToday.com

Date: 02/20/2012

Link:  http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1

Questions for discussion:

  • Do you think this production strategy can work?
  • What other YouTube channel concepts do you think would succeed?
  • Who are the target markets for these concepts?
  • How does this make sense in terms of developing international markets?

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