Description: YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes.
Source: USAToday.com
Date: 02/20/2012
Link: http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1
Questions for discussion:
- Do you think this production strategy can work?
- What other YouTube channel concepts do you think would succeed?
- Who are the target markets for these concepts?
- How does this make sense in terms of developing international markets?
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