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Description:   Shares in Green Mountain Coffee Roasters Inc (GMCR.O) tumbled 14 percent on Friday, on fears that it may lose its near monopoly in the U.S. single-cup coffee market after partner Starbucks Corp (SBUX.O) outlined plans to launch a rival coffee and espresso machine.

Source:  Reuters.com

Date: 03/09/2012

Linkhttp://www.reuters.com/article/2012/03/09/us-greenmountaincoffeeroasters-shares-idUSBRE8280MF20120309

Questions for discussion:

  • Why have share values of the firm fallen?
  • How would you expect this part of the industry to develop?
  • What strategic thinking would you suggest?

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