Posted by & filed under International Business, Management.

Description:  CNN’s Felicia Taylor explores how Oreo has remained an American favorite for a century.

Source: – video report

Date: 03/06/2012


Questions for discussion:

  • Why do you think Oreo has endured for 100 years?
  • Are you surprised to find out that Oreo sells well elsewhere in the world?
  • How would you develop this brand?

Leave a Reply

Your email address will not be published. Required fields are marked *