Description:   Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

Source:  GlobeandMail.com

Date: 03/13/2012

Link:  http://www.theglobeandmail.com/report-on-business/careers/management/morning-manager/how-having-a-higher-purpose-feeds-the-profit-line/article2367812/

Questions for discussion:

• Summarize the main message in this report.
• What is your view?
• Do you think it can appeal to a wide range of managers?