Description:   I have come to realize how much time is wasted teaching managers about the practical skills of innovation. It is the chief executive officer that needs the lesson. Everything else that is central to reaping the fruits of innovation emerges from this simple observation.

Source:  Businessweek.com

Date: 03/20/2012

Link:  http://www.businessweek.com/articles/2012-03-20/memo-to-ceos-stop-blathering-about-innovation-and-do-something

Questions for discussion:

• Summarize the key findings reported.
• What do you think is the single most import lesson management can learn from this research?