Description:  Web-based movie download and rental services, coupled with tablets and connected TVs, have led to greater online movie consumption

Source:  emarketer.com

Date: 04/02/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008945&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

• Summarize the changes taking place.
• What are the reasons for these changes?
• How would you suggest the industry respond?