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Description:   In the months prior to the release of Walt Disney’s (DIS)John Carter sci-fi epic, Hollywood debated why the film wasn’t catching fire with potential moviegoers. Maybe it was the ho-hum trailers; a title that didn’t cue viewers that the story took place on Mars; or the departure of the studio’s marketing chief two months before its release.


Date: 04/19/2012


Questions for discussion:

  • Why do you suppose ‘John Carter’ was a failure at the box office?
  • Is it fair for top management to take the blame?
  • What do you think of the chances that ‘The Avengers’ will succeed?
  • How would you go about promoting this film?

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