Description: In the months prior to the release of Walt Disney’s (DIS)John Carter sci-fi epic, Hollywood debated why the film wasn’t catching fire with potential moviegoers. Maybe it was the ho-hum trailers; a title that didn’t cue viewers that the story took place on Mars; or the departure of the studio’s marketing chief two months before its release.
Questions for discussion:
- Why do you suppose ‘John Carter’ was a failure at the box office?
- Is it fair for top management to take the blame?
- What do you think of the chances that ‘The Avengers’ will succeed?
- How would you go about promoting this film?