Description: With a boost from strong earnings, McDonald’s isn’t the only fast food co. on the up and up. Chipotle and Yum! Brands are following suit.

Source: CNNMoney.com – video report

Date: 04/20/2012

Link: http://money.cnn.com/video/markets/2012/04/20/mkts-bz-fast-food.cnnmoney/

Questions for discussion:

• Explain the international success of these brands?
• Are there other strategies that management could use to leverage these brands?