Posted by & filed under International Business, Management.

Description:  Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.


Date: 04/23/2012


Questions for discussion:

  • Why do you think video content has risen so much in popularity?
  • Why do you suppose written content is in decline?
  • How might the international distribution of online communication be influencing this phenomenon?

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