Description: For anyone arguing recently that electric cars don’t stand a chance in the U.S. mass market, I would have offered one end-all example: the battery-powered Ford Focus at $40,000.
Date: May 11, 2012
Questions for Discussions:
- Who do you think is the likely customer for this product?
- Is there a global customer?
- How could Toyota rationalize the price gap between the electric and gas models?