Posted by & filed under International Business, Management, Organizational Behavior.

Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.


Date: June 01, 2012


Questions for Discussions:

  • What does this report say about consumer behavior online and advertising design in particular?
  • How should managers respond to this information?


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