Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.
Date: June 08, 2012
Questions for Discussions:
- What does the article say about firms using social media to track their brands?
- What is actually measured?
- What are the implications for this sort of research?
- How should managers interpret this sort of data?