Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015.
Date: June 05, 2012
Questions for Discussions:
- What are the pros and cons of this strategy for Disney?
- Is it a social responsibility issue or a marketing issue?
- How will this affect operations?