Description: As Italian automaker Fiat SpA (FIA.MI) plots the U.S. relaunch of its sporty Alfa Romeo brand there is plenty riding on its success, from a justification of the Chrysler acquisition to the business reputation of its CEO Sergio Marchionne.

Source: Reuters.com

Date: June 28, 2012

Link: http://www.reuters.com/article/2012/06/28/us-fiat-us-alfaromeo-idUSBRE85R0BP20120628

Questions for Discussions:

• What is the logic driving this decision?
• Do you think this strategy will work out in management’s favor?
• What are the management issues related to this decision?