Posted by & filed under International Business, Management, Organizational Behavior.

Description:    The luxury market in Brazil is growing faster than the rest of the economy, despite import and sales taxes near 100%.

Source: CNNMoney.com – video report

Date: July 03, 2012

Link: http://money.cnn.com/video/news/2012/07/03/n-brazil-luxury-goods.cnnmoney/

Questions for Discussions:

  • How are operations of this luxury mall similar and different, in comparison to North American luxury malls?
  • Describe the key differences that distinguish the customer in this market and the service operations that are needed.

Leave a Reply

Your email address will not be published.