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Description:  Google Inc. GOOG -1.46%is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. AAPL -0.36%users, according to officials briefed on the settlement terms


Date: July 18, 2012


Questions for Discussions:

  • Summarize the key strategic promotional thinking by app developers.
  • Are you surprised that the subscription model pays best of all? Explain why this would be so.

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