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Description:  Google Inc. GOOG -1.46%is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. AAPL -0.36%users, according to officials briefed on the settlement terms

Source: eMarketer.com

Date: July 18, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009198&ecid=a6506033675d47f881651943c21c5ed4#11Ii0MFIHpRsgQie.99

Questions for Discussions:

  • Summarize the key strategic promotional thinking by app developers.
  • Are you surprised that the subscription model pays best of all? Explain why this would be so.

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