Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO.

Source: CNNMoney.com – video report

Date: July 20, 2012

Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/

Questions for Discussions:

• Describe how Kayak works.
• How is it better than other online travel websites?
• How would you design an app for the mobile user?
• How would you manage this brand?