Posted by & filed under International Business, Management, Organizational Behavior.

Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares.


Date: July 27, 2012


Questions for Discussions:

  • What are the marketing, managerial, and financial concerns for the company?
  • How does the emerging “mobile” environment conflict with the current Facebook business model?
  • Do you believe Facebook will succeed in the emerging mobile environment?
  • What strategies should management be considering?

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