Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares.
Date: July 27, 2012
Questions for Discussions:
- What are the marketing, managerial, and financial concerns for the company?
- How does the emerging “mobile” environment conflict with the current Facebook business model?
- Do you believe Facebook will succeed in the emerging mobile environment?
- What strategies should management be considering?