Posted by & filed under International Business, Management, Organizational Behavior.

Description: NBA Commissioner David Stern says the basketball league is looking to expand its use of technology to improve gameplay and increase its audience.

Source: CNNMoney.com – video report

Date: July 24, 2012

Link: http://money.cnn.com/video/technology/2012/07/23/bst-stern-nba-tech.fortune/

Questions for Discussion:

  • How does management of the NBA expect to grow their business?
  • How will technology influence this growth?
  • Do you think this thinking can be applied to other international sports management?

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