Description: NBA Commissioner David Stern says the basketball league is looking to expand its use of technology to improve gameplay and increase its audience.

Source: CNNMoney.com – video report

Date: July 24, 2012

Link: http://money.cnn.com/video/technology/2012/07/23/bst-stern-nba-tech.fortune/

Questions for Discussion:

• How does management of the NBA expect to grow their business?
• How will technology influence this growth?
• Do you think this thinking can be applied to other international sports management?