Posted by & filed under International Business, Management.

Description: Smartphone, tablet ads less memorable than those on the desktop

Source: eMarketer.com

Date: Aug 03, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009239&ecid=a6506033675d47f881651943c21c5ed4#ikoBApPJoehF5Zd8.99

Questions for Discussions:

  • What are the implications of this report for management at Facebook?
  • What strategic changes would you suggest in order to deal with this issue?

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