Description: As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing.
Date: Aug 10, 2012
Questions for Discussions:
- What does Ed Katz say about the role of email marketing?
- How should managers strategize with this communication tool?