Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse.

Source: CNNMoney.com – video report

Date: Aug 17, 2012

Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/

Questions for Discussions:

• Summarize the legal issues in this case.
• What lessons are there for management that does not recognize the public perception of ethical business behavior?
• What should management do in the future when a similar case arises?

CT:  Management, Organizational Behavior –