Posted by & filed under Management, Organizational Behavior.

Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse.

Source: CNNMoney.com – video report

Date: Aug 17, 2012

Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/

Questions for Discussions:

  • Summarize the legal issues in this case.
  • What lessons are there for management that does not recognize the public perception of ethical business behavior?
  • What should management do in the future when a similar case arises?

 

CT:  Management, Organizational Behavior –

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