Description: AT&T created a unique innovation pipeline for its 250,000 employees to streamline their ideas towards production

Source: CNNMoney.com – video report

Date: Aug 23, 2012

Link: http://money.cnn.com/video/magazines/fortune/2012/08/23/f-l-att-idea-pipeline.fortune/

Questions for Discussions:

• Describe the innovation process at AT&T.
• What lessons are there to be learned by managers when designing innovation processes and product development?