Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children.

Source: CNNMoney.com – video report

Date: Aug 29, 2012

Link: http://money.cnn.com/video/smallbusiness/2012/08/29/sbiz-hwgs-crayola-crayons.cnnmoney/

Questions for Discussions:

• Why do you think crayons and Crayola brand in particular have endured for so many generations?
• Describe the manufacturing process that was illustrated in the video clip.
• Why does it lend itself to automation so readily?
• Can you think of a reason to explain the manual loading of large-boxes of crayons?
• Is this a business model that management should just leave alone?