Posted by & filed under International Business, Management, Organizational Behavior.

Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children.

Source: CNNMoney.com – video report

Date: Aug 29, 2012

Link: http://money.cnn.com/video/smallbusiness/2012/08/29/sbiz-hwgs-crayola-crayons.cnnmoney/

Questions for Discussions:

  • Why do you think crayons and Crayola brand in particular have endured for so many generations?
  • Describe the manufacturing process that was illustrated in the video clip.
  • Why does it lend itself to automation so readily?
  • Can you think of a reason to explain the manual loading of large-boxes of crayons?
  • Is this a business model that management should just leave alone?

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