Description: The ailing mobile giant needs to convince consumers that its new smartphones are the best if they want to reverse their market share losses.

Source: CNNMoney.com – video report

Date: Sep 05, 2012

Link: http://money.cnn.com/video/technology/2012/09/05/nokias-uphill-battle-with-smartphones.fortune/

Questions for Discussions:

• What are the strategic problems facing management at Nokia?
• What are the advantages of a partnership with Microsoft?
• How can Nokia management influence selling strategies at the retail level?