Description: For much of its history, Procter & Gamble Co. (PG) didn’t just roll out new products, it created new product categories, from the first mass-produced disposable diapers to Crest teeth-whitening kits. That’s one reason P&G has more than 1,000 Ph.D.’s among the 8,000 employees at its 26 innovation facilities around the world.
Date: Sep 07, 2012
Questions for Discussions:
- What are the major problems facing management at P&G?
- What solutions would you suggest?