Description: For much of its history, Procter & Gamble Co. (PG) didn’t just roll out new products, it created new product categories, from the first mass-produced disposable diapers to Crest teeth-whitening kits. That’s one reason P&G has more than 1,000 Ph.D.’s among the 8,000 employees at its 26 innovation facilities around the world.

Source: Bloomberg.com

Date: Sep 07, 2012

Link: http://www.bloomberg.com/news/2012-09-06/p-g-s-1-000-phds-not-enough-to-crank-up-new-blockbusters-retail.html

Questions for Discussions:

• What are the major problems facing management at P&G?
• What solutions would you suggest?