Description: Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines–the coffee company’s first foray into selling machines–which CEO Howard Schultz claims will be a “game changer” for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break.
Source: Moneywatch.com – video report
Date: Sep 21, 2012
Questions for Discussions:
- Do you think this product will be a big success for Starbucks?
- What are the challenges the company faces as it launches this product?
- Is there a risk that the product will cannibalize their existing sales?