Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers.
Source: CNNMoney.com – video report
Date: Sep 27, 2012
Questions for Discussions:
- Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers?
- How is this system more socially responsible?
- Do you believe the farmer deserves more than the 20% mentioned in the report currently divided by the industry?
- How different is this supply chain compared to the traditional weekend farmer’s market common in most of the world.