Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers.

Source: CNNMoney.com – video report

Date: Sep 27, 2012

Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/

Questions for Discussions:

• Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers?
• How is this system more socially responsible?
• Do you believe the farmer deserves more than the 20% mentioned in the report currently divided by the industry?
• How different is this supply chain compared to the traditional weekend farmer’s market common in most of the world.