Description: When Tom Telford helped found a vacation rental management company, Blue Creek Cabins, in 2001, he wanted a quick and easy way to connect with people looking to rent the 20 cabins he and his partner managed in and around the mountains of picturesque Helen, Ga.

Source:  NYTimes.com

Date: Oct 17, 2012

Link:  http://www.nytimes.com/2012/10/18/business/smallbusiness/as-pay-per-click-ad-costs-rise-small-businesses-search-for-alternatives.html?ref=smallbusiness

Questions for Discussions:

• What are the suggestions to small business managers trying to build traffic at their websites and optimize spending?
• Why has there been a shift to non-paid strategies such as blogs?
• How else would you build traffic for Tom Telford?