Description: Southwest Airlines’ Gary Kelly says the outlook for fuel prices in the fourth quarter is getting worse.
Source: CNNMoney.com – video report
Date: Oct 18, 2012
Questions for Discussions:
- Summarize the state of business affairs at Southwest.
- How is Gary Kelly planning to deal with rising fuel costs over the next few years?
- What are the broader problems facing management?
- How would you advise management to deal with them?