Description: Southwest Airlines’ Gary Kelly says the outlook for fuel prices in the fourth quarter is getting worse.

Source: CNNMoney.com – video report

Date: Oct 18, 2012

Link: http://money.cnn.com/video/news/2012/10/18/n-southwest-gary-kelly.cnnmoney/

Questions for Discussions:

• Summarize the state of business affairs at Southwest.
• How is Gary Kelly planning to deal with rising fuel costs over the next few years?
• What are the broader problems facing management?
• How would you advise management to deal with them?