Posted by & filed under International Business, Management, Organizational Behavior.

Description: Howard Schultz talks about Starbucks new store in Mumbai, a joint venture with India’s Tata Group.

Source: CNNMoney.com – video report

Date: Oct 19, 2012

Link: http://money.cnn.com/video/news/2012/10/19/n-starbucks-schultz-india.cnnmoney/

Questions for Discussions:

  • Explain Starbucks strategy for entry to the Indian market?
  • Do you think it was a wise decision?
  • Do you think it will be successful?

Leave a Reply

Your email address will not be published.