Posted by & filed under International Business, Management, Organizational Behavior.

Description: Howard Schultz talks about Starbucks new store in Mumbai, a joint venture with India’s Tata Group.

Source: – video report

Date: Oct 19, 2012


Questions for Discussions:

  • Explain Starbucks strategy for entry to the Indian market?
  • Do you think it was a wise decision?
  • Do you think it will be successful?

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