Description: How Mattel’s Hot Wheels turns their beloved children’s toys into a real car capable of death-defying stunts.
Source: CNNMoney.com – video report
Date: Nov 07, 2012
Questions for Discussions:
- Describe the Hot Wheels design process.
- How important is the ability to create a real car at the end of the process?
- How can the real car be used for promotion and inspiration of new designs?