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Description: How Mattel’s Hot Wheels turns their beloved children’s toys into a real car capable of death-defying stunts.

Source: – video report

Date: Nov 07, 2012


Questions for Discussions:

  • Describe the Hot Wheels design process.
  • How important is the ability to create a real car at the end of the process?
  • How can the real car be used for promotion and inspiration of new designs?



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