Description: He’s a pro-customer, tightfisted risk-taker who is conditioning Wall Street to embrace his erratic earnings. If you’re running a business with high margins — watch out.
Source: Fortune.com
Date: Nov 16, 2012
Link: http://management.fortune.cnn.com/2012/11/16/jeff-bezos-amazon/?iid=SF_F_River
Questions for Discussions:
- What does the article say about Jeff Bezos’ management thinking and style?
- Why has Amazon succeeded?
- What does the Amazon brand represent?
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