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Description:  He’s a pro-customer, tightfisted risk-taker who is conditioning Wall Street to embrace his erratic earnings. If you’re running a business with high margins — watch out.


Date: Nov 16, 2012


Questions for Discussions:

  • What does the article say about Jeff Bezos’ management thinking and style?
  • Why has Amazon succeeded?
  • What does the Amazon brand represent?

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