Description: The Strand Bookstore in New York has held on for over 80 years despite the changing city around it.

Source: CNNMoney.com – video report

Date: Dec 07, 2012

Link: http://money.cnn.com/video/smallbusiness/2012/12/07/sbiz-old-bookstore-the-strand-new-york.cnnmoney/

Questions for Discussions:

• Describe the similarities and differences between the operations of this book store and online competitors?
• Who is the target customer for this book store?
• Why would the culture within the organization be critically important for continued success of the business?